|As a smart shopper you should also know:||
How long has the company been in business? Does their longevity and financial statement assure their continual performance? Do they have adequate and verifiable references to back up their claims?
Is the company staffed with committed professionals with the expertise, knowledge and depth of inventory to properly guide you through the myriad of options available? (New vs. pre-owned; The relative merits of one brand over another, etc.)
How comprehensive is their warranty? Is watch repair an integral part of their business or is it a necessary evil that's "farmed out" to the lowest bid?|