Capetown’s modern repair facility, which is equipped with state-of-the-art equipment & staffed with factory trained technicians, gives our clients an edge in fine watch enjoyment!

I first came upon this concept while waiting in my shop for a watch repair; which is about as stimulating as watching paint dry.  In an effort to make some small talk, I asked my Hungarian head watch maker, Yanos Weinberger, how long one could expect a good Swiss watch to last. He replied with proper care and service, the Swiss watch should last forever.  I told him that nothing lasts forever, and he replied that they are made to.  The standard for watch making in Switzerland has always been to build a timepiece that would last forever.  After 40 years in the business, I am quite convinced of that.  Of course, the catch is service, service, and service; even when it is working fine. This statement avoids water damage, obvious misuse, and inattention to scheduled maintenance.

To further confirm this, I called several of the major companies, and I got the same answer.  That was the day Capetown’s lifetime warranty was born.  This program has worked out splendidly ever since.  This warranty is free to our clients, but alas it is not free to Capetown.  It is just part of the cost of doing business, but we are happy and so are our clients.

In addition to the superior workmanship of the Swiss, there is another aspect that makes a pre-owned watch intensely valuable.  That is the simple fact that a great many of the upscale manufacturers do not give into the caprice continually changing styles; which is costly and cash draining.  As an expert in the business, I can not tell very easily how old a Rolex is that someone is wearing without personally examining it; likewise with Patek Philippe, Cartier, and most of the rest.  Fine watches are like a bespoke English suit, and decades go by without a change.

Capetown's career horologists have thousands of hours of experience repairing the world's finest watches.

If the watch looks the same and it is covered by Capetown’s lifetime warranty, why on earth would anybody want to spend an extra thousand dollars or two to buy a new one?  Watches are not like cars, they do not suffer the rigors of the road. We have gone this far, so allow me to take the time to walk through our restoration procedure.  We can’t turn a sow into a silk purse, so consequently, as the world’s largest purveyor of fine Swiss watches, Capetown diamond makes the market. We are very fussy about what we buy. Our standard is that when we purchase a pre-owned watch, it has to be in the condition that will leave it amenable to restoration back to showroom perfection; basket cases need not apply.

Now to the dirty little secret with these Swiss watches... They do break, and they require scheduled routine maintenance. One of the unbelievable facts is that most companies take weeks, if not months, to return the watch to you. In some instances, we can offer overnight service, and pick up all the tabs. We know how attached people can get. If you are going to be anal retentive about the time, and you expect a mechanical Rolex watch to keep perfect time by the National Institute of Standards and Technology, you should buy a Rolex quartz. The institute does not rely on mechanical watches when they voice the time. We do not guarantee atomic time.

I am making the statement that we can virtually return these watches to showroom perfection, and should you buy one from our company, you have a full right to return it if you feel you are the victim of overstatement. At this juncture with my career in the company, we have sold more than 20,000 Swiss watches.  So, my advice in this case, it is safe to be trusting.  Do not spend more money then you have to. Furthermore, when regarding a pre-owned watch, it is generally delivered to you in its original factory presentation case with all available paperwork & tags. If any of this is not available, we would inform you upon purchase.

We will mail you overnight a complimentary self-sealing mailing kit replete with packing materials and pay the postage on all warranty work.

Now while I have your attention, I want to talk a little bit about our lifetime warranty, because a great many of clients live out of our area, you might ask what to do if your watch breaks.  How do you get it fixed?  That is a good question to ask.  A toll free call to our headquarters will overnight you a self sealing mailing box that is replete with packing materials and shipping & insurance instructions. For more information about the lifetime warranty, click here.

I might add that many Swiss manufacturers are taking 45 days to 6 months to return watches to the client. I know this sounds unbelievable, but it is not.  Because Capetown owns our restoration center, and if you are in a rush, we can accommodate you.  With us, you will at least get a sympathetic soul rather then somebody in Switzerland who won’t even talk to you on the phone. This is part of the reason that Capetown has become the foremost fine watch & upscale jewelry discounter in the world.  The client gets the edge, always! 

Now if this dissertation does not convince you to buy a pre-owned Swiss timepiece, here at Capetown, we also offer considerable discounts on new Swiss timepieces. Although we would like to save you more with a pre-owned timepiece, we will give you the same service with a new timepiece. 

Carl Marcus
CEO & Chairman
Capetown Diamond Corporation