In regards to pre-owned watches.
Warning: all pre-owned watches are not the same!!
read if you are going to buy a pre-owned watch!
|August 20, 2002|
Mr. Carl Marcus
I want to thank you for making my buying experience a pleasure. The Rolex watch I purchased from Capetown was exactly as represented and the entire process from initial contact to delivery was handled with a degree of professionalism and integrity that left me with a sense of comfort throughout the entire transaction. I got a great price, remarkable value and a friend in the business. How can you beat that?
The Internet has offered consumers the ability to find a multitude of vendors offering every conceivable product. The problem is trying to find honesty amidst a sea of con artists. "Let the buyer beware" is the mantra that should be chanted regularly while "Surfing the net". Ultimately TRUST is the most critical factor in a relationship whether we're talking about a husband and wife or an Internet purchase. How can you evaluate price without trust in the qualitative assessment of the merchandise YOU CAN'T. Particularly when that relationship is a long distance, trust becomes even more important. You are trustworthy and I can't think of a higher compliment to pay a businessman or his organization.
I will recommend you without reservation to my friends and business associates. I have no doubt that this was the first in a series of purchases I will make from Capetown Diamond. I hope to meet you in person next time I am in Atlanta.
Another plus in dealing with Capetown is the intelligent guidance and information we provide. We eat, sleep, and dream this business. We never stop learning. I'm writing this on a Saturday afternoon and I'm missing a major Neiman Marcus sale. Tomorrow, I have to supervise the installation of our new security system in our new building. Rose, Jonathan, and I are dedicated to this business, and that's the edge our clients have in doing business with us.
Just in case something goes wrong, Rose and I are nice, plump, legal targets. We're property owners in Georgia, we're in business for over 30
years and have a considerable net worth, much more than most competitors that we know of.
The authentic hologram seal of the IGI.
Most of Capetown's success has come to us through our watch division. Probably the most important difference between us and "them" (the competition) is our unique lifetime no-worry warranty. The only thing that is not covered by this warranty is watches that have been mistreated or watches that are due for their factory service requirements. This may not seem important, but let me give you some scenarios. New and Pre-owned Swiss watches can break and go out of kilter. Just because they're expensive doesn't mean that they don't require attention. By dealing with Capetown, you're protected against the frustration of sending your watch to an uncaring foreign watch company who've relegated warranty repairs to the back simply because they haven't figured out how to make a profit on them. We figured out how to make a profit on them. Every year, we get literally thousands of referrals and repeat clients. What goes around comes around is certainly true in the watch business. Our files are chuck full of horror stories from people whose watches were kidnapped for months on end by the foreign companies. Not at Capetown! I won't allow you to be put through that mess. Remember, the more complex the watch is, the harder it is to find anybody who has the vaguest idea how to handle it. Capetown has a significant stake in the repair of fine watches. It's part of what we do for a living. Instead of keeping the profits from that business so that my wife and I can buy more stuff, we
use it to subsidize the warranty department. This is fresh and unique thinking in this business. Nobody does this. It seems that,
at the first sign of success, most companies start cutting down on costs. Don't discount the value of Capetown's Lifetime Watch Warranty. It can mean the difference between you enjoying your watch or not.
Again, Rose and I are in this business because we love it. We have all the money we need. Our children are well provided for, so we have no interest in compromising ourselves just for money.
Capetown's elite staff of dedicated professionals and our 30 year reputation of excellence is your assurance of fast, high quality, warranty service.
If you're a terminally paranoid person, we will not have a pleasant experience dealing with each other. However, if you're sincere and earnest, you've met your match!
Unlike other companies, one of the major differences in our company is that we have a face. Nobody on the web has an identity. If something goes wrong, I'm here, my wife is here, my employees are empowered to give you immediate succor. No emails or voicemails required, we deal mano a mano. If you're a real Nervous Nelly, I'll even give you my home phone number! I have thousands of satisfied clients throughout the world, and all of them will be happy to recount their positive experiences with me. They're real, living, breathing, upscale humans like yourself. Don't ask me if we're honest, if the watch is real, etc. Ask them!
The Capetown Advantage:
As I've mentioned before Capetown can only work with intelligent, reasonable people who respond to logic. Shleppers or shmucks find our selling procedures to fast to absorb what we're talking about. We simply don't have the time to spend on the phone repeating things. Take the time to read this website and learn.